Every station in the public directory has a player on 72FM. This puts that player on your own page instead: one line of HTML, nothing to install, no account, and no tracking of your visitors. It streams the broadcaster's own feed exactly as the directory publishes it. It is free in exchange for the credit link in the snippet — that link is the whole business case, and it is stated here rather than buried. If you would rather your station were not embeddable, or not listed at all, say so and it comes down.